Friday 3 March 2017

Idea Cellular offers 500 MB data per day, unlimited voice for Rs 348

Idea Cellular, India’s third largest telco by users has launched a new plan with daily data benefit and free unlimited voice call for non-data users to take on 4G entrant Reliance Jio’s prime offers that will be available starting April 1.

The Aditya Birla group-telco is offering unlimited voice and 500 MB data per day, for 28 days for Rs 348. A company spokeswoman said that that this is a segmented offer, which is being promoted to non-data users of certain type using 4G handsets.

Bharti Airtel, the country’s largest telco, also rolled out two aggressive bundled plans at Rs 145 and Rs 349 to counter Reliance Jio’s Prime offer. Under these packs, Bharti Airtel is offering 14 GB of 3G/4G data over a month, bundled with unlimited voice calls, according to a Credit Suisse note.

In a bid to make its Prime offers more attractive, Mukesh Ambani-led Reliance Jio on Firday launched a buy one get one free offer. As part of the offer, those recharging with Rs 303, Rs 499 and above before March 31 will get additional benefits. Customers recharging with Rs 303 will get an add-on of Rs 201 which will give 5 GB free data. For Rs 499 and above, customers will get a free add-on of Rs 301 which gives 10 GB of free data.

The benefit of the free-add on will be given automatically by Jio.

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