India’s largest online retailer Flipkart clawed back market share in the crucial smartphone category during the festive quarter, but rival Amazon India also made impressive gains in the segment in 2016. Smartphones are a critical category for online retailers as they contribute about a third of gross merchandise value (GMV).
Flipkart accounted for over half the smartphones sold online with a51% market share in October-December 2016, while Amazon India cornered 33%, according to data from Hong Kong-based Counterpoint Technology Market Research.
Snapdeal’s share slipped to 13%, increasing its gap in the pivotal category. Over a third of all smartphones are sold online.
The move represents a comeback by Flipkart in the smartphone category, where its market share had slipped to 40% in the June quarter. This came as Amazon bagged several new launches from brands like Motorola, Lenovo and Xiaomi that were earlier exclusive to Flipkart.
Flipkart accounted for over half the smartphones sold online with a51% market share in October-December 2016, while Amazon India cornered 33%, according to data from Hong Kong-based Counterpoint Technology Market Research.
Snapdeal’s share slipped to 13%, increasing its gap in the pivotal category. Over a third of all smartphones are sold online.
The move represents a comeback by Flipkart in the smartphone category, where its market share had slipped to 40% in the June quarter. This came as Amazon bagged several new launches from brands like Motorola, Lenovo and Xiaomi that were earlier exclusive to Flipkart.
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