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| Vvirtualization networks to counter reliance jio services |
Bharti Airtel, Vodafone and Idea Cellular have begun discussions with technology providers such as VMware for virtualisation of networks, which will help launch new products and services faster. This will help the telecom operators to counter Reliance jio 4g services.
With virtualised network architecture, a telco can launch a service in a couple of months and can even become a marketplace of services such as video streaming, cloud services, security and firewall services.
Reliance jio
Jio, which kicked off its operations with data and voice services along with digital content and utility services, has intensified competition and changed the dynamics of India’s telecom market, causing top telcos to make investments in new technologies such as NFV. These technologies are key to Idea’s strategy and focus on introduction of new services on 4G network, and cost optimisation and improvement of customer experience.
IDEA
In a bid to overcome the threat from Jio, Idea plans to start its own digital services including Idea Videos, Idea Chat and Idea Games in the ongoing quarter to March. In the next financial year, it plans to launch Idea TV, Idea News and Magazines, and Idea Storage.
VODAFONE
Vodafone India is looking at virtualising its networks using technologies NFV. “We are choosing best-in-class partners, select incumbent suppliers and new innovators; crafting a solution across the stacks that work the best for us,” a Vodafone spokesman said. “We are reworking the stacks, assessing options and innovations, and systematically building deep expertise in our teams.”
Airtel
Bharti Airtel also offers music and on-demand video services. Besides, it relaunched its MyAirtel app to provide access to integrate cloud storage service as well. According to analysts, the company is already leveraging virtualisation technologies to power these services.
