Idea Cellular, India’s third largest telecom operator, has taken a dig at Reliance Jio's free services through a recent television commercial.
The advertisement indirectly criticizes Jio’s free services with the motto “Free ki aadat mat daalo, Isliye No FreeG, Idea 4G.”
The commercial features two young men having a conversation in car where one of them parks the car at a supposedly free parking facility and the other one warns him that it’s a ‘no parking’ area while he is also shown downloading an HD movie using Idea 4G.
Later, the traffic authorities remove the car parked in ‘free’ parking facility which turns out to be unauthorized parking. In the advertisement, ‘free parking’ has been used as a metaphor to depict Jio’s free services which may later cause users inconvenience, as suggested by the visual.
Interestingly, the 30-seconds commercial does not promote any of the new plans being offered by the telco or any of its latest services. The sole purpose of the commercial seems to be downgrading Jio’s services and criticizing its users for opting for it.
The TVC, which was first uploaded on January 19, 2017 on YouTube, has garnered around 7000 views. However the advertisement is receiving flak for taking a hit at Jio, as deduced from the comments.
The advertisement indirectly criticizes Jio’s free services with the motto “Free ki aadat mat daalo, Isliye No FreeG, Idea 4G.”
The commercial features two young men having a conversation in car where one of them parks the car at a supposedly free parking facility and the other one warns him that it’s a ‘no parking’ area while he is also shown downloading an HD movie using Idea 4G.
Later, the traffic authorities remove the car parked in ‘free’ parking facility which turns out to be unauthorized parking. In the advertisement, ‘free parking’ has been used as a metaphor to depict Jio’s free services which may later cause users inconvenience, as suggested by the visual.
Interestingly, the 30-seconds commercial does not promote any of the new plans being offered by the telco or any of its latest services. The sole purpose of the commercial seems to be downgrading Jio’s services and criticizing its users for opting for it.
The TVC, which was first uploaded on January 19, 2017 on YouTube, has garnered around 7000 views. However the advertisement is receiving flak for taking a hit at Jio, as deduced from the comments.
0 comments:
Post a Comment