The ad was titled ‘Go Swim’ and is a part of the company’s ‘Gift of Go’ series. The ‘Gift of Go’ series is the company’s new initiative that consists of a growing class of bite-sized commercials crafted to give viewers a taste of what Apple Watch can do. Each ad is shot from a first-person perspective and starts out with someone un-wrapping a new Apple Watch Series 2.
The Apple Watch Series 2 is the company’s first device to sport a water-resistant or ‘swim-proof’ design.
